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Field Notes

Short reads about small business

Good websites, bad websites, good business, Maine makers, and website tips.

  1. Good business · October 7, 2026 · 5 min read

    Do Not Disturb? A 6th-Century Monk Would Disagree.

    The Sacred Art of Hospitality, Part 1

  2. Good websites · October 6, 2026 · 1 min read

    What a Mountain Road Taught Me About Being a Better Business

    Picture driving hours to cross something off your bucket list, only to find it closed. One mountain road makes sure that doesn't happen.

  3. Good business · October 1, 2026 · 2 min read

    No Permission Needed

    The Ritz-Carlton rule that revolutionized hospitality.

  4. Good websites · September 30, 2026 · 1 min read

    The One-Tap Test: A Website That Gets to the Point

    Our new monthly One-Tap Test starts at a famous Maine lobster shack, which isn't playing hard to get.

  5. Good business · September 28, 2026 · 2 min read

    The Free Cone Day Lesson

    Ben & Jerry's has thanked customers with free ice cream every year since 1979. Here's why one simple, repeatable thank-you works for any business.

  6. Bad websites · September 25, 2026 · 2 min read

    A Really Bad Website, and the Homepage Lesson Hiding in It

    Lessons from one of the internet’s most chaotic homepages.

  7. Good business · September 25, 2026 · 2 min read

    L.L.Bean and the Broken Boot

    A century later, they're still telling the story of what went wrong.